Indriya’s Triple Play: Third Store Opens in Bengaluru

Indriya, the jewellery retail venture of the Aditya Birla Group, has launched its third store in Bengaluru, advancing its aggressive expansion strategy in key metropolitan markets.

The company intends to more than double its presence in the city this year, reflecting its broader plan to scale operations across major metros. Indriya had previously outlined a capital expenditure of ₹5,000 crore to build scale and accelerate growth.

Dilip Gaur, Director, Indriya – Aditya Birla Jewellery, said the investment is being strategically deployed to speed up expansion while improving store productivity. He noted that the company aims to generate higher growth with the same level of investment, focusing on high-potential locations and larger, experience-driven store formats.

The retailer is set to cross the 75-store mark soon and is targeting the milestone of 100 stores within the year. Emphasising its metro-focused approach, Gaur said the top 10 cities account for nearly 40–50 per cent of India’s overall jewellery consumption, making them central to the brand’s growth plans.

News by Rahul Yelligetti.