Making a Splash: CERA’s New Studios Bring "Premium" to the People

CERA Sanitaryware Ltd is expanding its retail and experiential presence across key markets by establishing exclusive display centres and immersive experience studios.

As part of this initiative, the company recently launched CERA Style Studios in Kochi and Hyderabad, providing customers with an interactive platform to explore its wide range of bathroom and sanitaryware products.

According to Deepshikha Khaitan, a major trend influencing the market is the rising demand for premium, design-focused bathroom solutions from emerging tier-2 and tier-3 cities.

“The aspiration for refined, design-led living is no longer limited to metros. Consumers in tier-2 and tier-3 cities are actively choosing premium bathroom solutions,” she noted, adding that this shift is a key driver of the company’s premiumisation strategy.

News by Rahul Yelligetti.