Beyond Metros: Reliance Retail's Deep Dive into Tier 2 & 3 Cities

Reliance Retail, India’s largest organised retail chain with 19,340 stores and ₹3,30,870 crore in gross revenue for FY25, is set to expand deeper into tier 2 and tier 3 cities while selectively exploring international markets.

“Our expansion strategy is centered on building a future-ready retail ecosystem that is inclusive, sustainable, and globally competitive,” said Isha Ambani, Executive Director of Reliance Retail Ventures Ltd. (RRVL). While specific international markets were not disclosed, Reliance has a global footprint through Hamleys, acquired in 2019.

Reliance Retail continues to strengthen its omni-channel model—integrating digital and physical platforms—through advanced technologies like AI, predictive analytics, and robotics. These innovations enhance customer experience, pricing, marketing, and supply chain operations. Isha Ambani highlighted “strategic partnerships, local sourcing, and robust digital infrastructure” as critical growth drivers.

In FY25, Reliance Retail added 2,659 new stores. Its FMCG business posted ₹11,450 crore in sales in just its second year, while JioMart expanded hyperlocal deliveries by leveraging the company’s extensive retail network.

News by Rahul Yelligetti.