HUL Doubles Down on Premium with ₹2,000 Cr Investment

Hindustan Unilever Limited has announced plans to invest up to ₹2,000 crore over the next two years to expand production capacity in high-growth premium segments, including Beauty & Wellbeing and Home Care liquids.

The proposed capital expenditure is aligned with the company’s strategy of making “fewer, bigger bets” while sharpening its focus on high-demand categories such as premium skin care, hair care, personal care, and home care liquids. The investment will be deployed across multiple manufacturing locations.

In a statement, the FMCG major said the initiative is aimed at building a future-ready manufacturing network capable of supporting emerging distribution channels and fast-growing product formats.

The move underscores HUL’s efforts to strengthen its position in premium and rapidly expanding categories, amid shifting consumer preferences and rising demand for higher-value products.

News by Rahul Yelligetti.