Amway's India Push: ₹100 Cr for Distribution & Retail

Amway has announced a ₹100 crore investment in India over the next three to five years, aimed at strengthening its distribution network through direct selling partners and expanding its physical retail presence across the country.

Recognizing India as a key market for its future growth, the US-based company has also identified the country as one of its three global manufacturing hubs. Michael Nelson, President & CEO of Amway, reiterated the company’s commitment to driving product innovation, enhancing distributor engagement, and investing in education and training initiatives to empower its direct sellers.

The investment forms part of Amway’s broader strategy to diversify operations, mitigate geopolitical and tariff-related risks, and accelerate regional growth, reinforcing its long-term commitment to the Indian market.

News by Rahul Yelligetti.