KRBL's New Flavor: From Rice to Riches with Edible Oils

KRBL, best known for its flagship India Gate brand of basmati and non-basmati rice, has entered the edible oils segment as part of its broader diversification strategy. The company aims to generate ₹200–300 crore in revenue from this new vertical over the next three years.

According to Ayush Gupta, India Business Head at KRBL, the foray into edible oils marks the beginning of a larger expansion into essential staples, including atta (wheat flour) and value-added processed foods, all under the India Gate brand umbrella.

The edible oil segment was soft-launched in February 2025 with two rice bran oil variants—India Gate Uplife Gut Pro and India Gate Uplife Lite—priced between ₹192 and ₹199 per litre. Positioned as a premium offering, the products are currently available in Delhi-NCR and Mumbai through modern trade, e-commerce, and quick commerce platforms. Distribution through general trade channels will follow.

To manage costs and scale efficiently, KRBL is initially outsourcing oil refining and packaging operations until demand volumes justify setting up its own infrastructure.

The company targets sales of 2,000 tonnes of oil in FY25 with projected revenue of ₹50 crore, aiming to scale up to 8,000–10,000 tonnes annually within three years.

News by Rahul Yelligetti.