Navigating a Safer Future: HERE & Genesys Partner for Indian Roads

On July 9, 2025, HERE Technologies and Genesys International announced a strategic collaboration to co-develop next-generation in-car navigation systems designed to reduce distracted driving and improve road safety in India.

The partnership will combine HERE’s AI-driven mapping platform and real-time traffic intelligence with Genesys International’s India-specific Advanced Driver Assistance Systems (ADAS). The integrated solution aims to provide Indian automakers with smart navigation features that enhance both driver safety and infotainment.

According to a recent survey by HERE, 98% of Indian road users expressed concerns about road safety, and 91% identified ADAS functionalities as critical to improving it.

The joint offering will include real-time road updates, speed limits, traffic congestion alerts, and EV charging station locations—powered by HERE’s dynamic map infrastructure—while Genesys will deliver hyperlocal ADAS inputs tailored to Indian driving conditions.

“This partnership bridges global expertise with local innovation,” said Deon Newman, SVP for Asia Pacific at HERE Technologies. As part of the initiative, the two companies also plan to establish a Mobility Innovation Centre in India, focusing on region-specific challenges and smart mobility solutions.

News by Rahul Yelligetti