The Bear House to Invest ₹55 Crore in Major Expansion

The Bear House, a men’s apparel and accessories brand, is set to invest ₹55 crore to expand its offline footprint across India and international markets, with the goal of becoming a ₹500 crore brand by FY27.

Currently operating five stores in key cities such as Mumbai, Bengaluru, Pune, and Hyderabad, the company plans to launch 25 new stores this fiscal in locations including Delhi, Jaipur, Chandigarh, and Bhopal. Around 70% of the new stores will be mall-based, with the remainder on high streets. Store sizes will range from 1,500 to 2,500 sq ft, and the brand anticipates achieving store-level profitability within the first year of operations.

With 15–18% of current revenue coming from offline channels, The Bear House aims to shift to a 60:40 offline-to-online revenue mix in the near future. The brand already operates 130 shop-in-shops at multi-brand outlets (MBOs) such as Reliance Trends and Central, and is preparing to launch in Shoppers Stop.

Earlier this year, the company raised ₹60 crore in Series A funding to accelerate its growth and expansion plans.

News by Rahul Yelligetti.