Tefal Levels Up: Smart Home Appliances Arrive in India

Tefal, a prominent name in kitchenware, is deepening its presence in India by entering the smart home appliances segment. This strategic expansion targets the fast-growing premium category, backed by an aggressive plan to scale its nationwide distribution.

The brand has launched a versatile new product lineup to meet evolving consumer needs. Highlights include the pureGrind mixer grinder, revive ceramic cookware, Intensium stainless steel tri-ply range, titanium-coated Flavour Force cookware, a dual-basket air fryer, and electric pressure cookers.

“We’re expanding into a newer and bigger category,” said Ashish Kakkar, CEO, Groupe SEB India, in an interview with businessline. “At the same time, we’re enhancing our existing cookware portfolio with new ranges and sizes.”

Kakkar cited rising disposable incomes in Tier 1 and Tier 2 cities and a clear shift toward premium products as key drivers of the move. “Our focus is on growth and deeper market penetration,” he noted, adding that Tefal aims to reach 10,000 retail outlets with 200 distributors by year-end.

With this expansion, Tefal is well-positioned to capitalize on the increasing demand for high-quality, innovative appliances, reinforcing its footprint across India’s evolving consumer landscape.

News by Rahul Yelligetti.