Forum Malls to Double Portfolio with 14 New Centres by 2029

Forum Malls, the retail arm of the Prestige Group, plans to nearly double its shopping centre portfolio by launching 14 new malls across major Indian cities by 2029, according to CEO Muhammad Ali.

Currently operating 11 malls, including eight in partnership with Nexus, the company is focusing its expansion in Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad. Emphasizing the continued strength of metro markets, Ali noted, “Urban markets are where the money is—where people have both the means and the appetite to spend. In tier-II cities, affordability may exist, but the propensity to spend simply doesn’t match metros.”

As part of its differentiated retail strategy, Forum will also launch India’s first athleisure-focused mall by 2027, near Bengaluru International Airport. Spanning 800,000 sq. ft., the mall will feature global sportswear brands, fitness studios, and lifestyle outlets, catering to the growing demand for health and wellness-focused retail.

Ahead of the festive season, Forum expects a 15% increase in footfall and revenue this October. The company is allocating 30–40% of its annual marketing budget to the October–December quarter, which it identifies as a key contributor to annual sales.

News by Rahul Yelligetti.