The Future of Ice Cream: TMICC Opens Bengaluru Innovation Centre

The Magnum Ice Cream Company (TMICC) has launched a state-of-the-art Research, Design, and Innovation (RD&I) Centre in Whitefield, Bengaluru, to drive consumer-centric product and packaging development for its Indian ice cream portfolio. Opened on July 6, the hub will accelerate the pipeline for major brands including Kwality Wall’s, Cornetto, Magnum, Carte D’Or, Feast, and Twister. Equipped with end-to-end capabilities—spanning product formulation, process engineering, packaging innovation, consumer insights, and regulatory assessment—the facility is designed to significantly improve speed-to-market. Chitrank Goel, Deputy Managing Director of Kwality Wall’s (India) Ltd., noted that the centre will allow the company to respond rapidly to changing consumer preferences and engineer products specifically tailored to Indian tastes and occasions.

News by Rahul Yelligetti.